top of page
Rolling hills covered in vibrant autumn foliage.

Vision Financial Services LLC 

Wealth Management

P.O.Box 15
Grafton, WI 53024

Phone:

262-375-8371 (vfs1)

E-mail:

cgonn@vfs1.com

Helping You Plan Your Financial Future

Welcome to our website we are a Wealth Management and Business Consulting Firm.  

Vision Financial Services LLC is a Registered Investment Advisor with over 30 years of Financial Service experience. A Registered Investment Advisor has a fiduciary duty to his or her clients, which means that he or she has a fundamental obligation to provide suitable investment advice and always act in the clients' best interests.   

Our RIA firm works mainly on fee-based compensation with clients in 12 states. This approach takes commissions out of the equation and helps ensure that you receive objective advice that fits your particular needs and situation, not some hidden agenda. It also means that we are here for you, ready to offer ongoing financial expertise whenever you need it. 

Our Goal is to be your partner in your financial planning. With our fee-based programs we view your money as our money. Our company believes that good financial decisions don't have to be confusing and our independence from large institutions create a unique partnership for our clients. Our fees are structured when you do better we do better. Meaning we have a vested interest in our clients success, either we both win or we both lose plain and simple.

There are no guarantees in life, but should you require personalized attention with the utmost in Honesty and Integrity we are the Wealth Management Firm for you. We hope your visit will help you understand the value of working with skilled Professional Money Managers to pursue your financial goals.

We have strong Christian beliefs and are supporters of several charities like the Milwaukee Rescue Mission a Christian-based Charity compassionately serving men, women and children who are homeless, hungry or poor to help them become whole in body, mind and spirit for the glory of God.

Thank you for your consideration.

Craig G. Gonn 

Founder & President

Index Funds: Traditional and Not-So-Traditional

While all index funds attempt to track the performance of a market index, there are hundreds of indexes and at least two alternate approaches to traditional indexing.

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

Understanding the No Tax on Tips Deduction

In 2025, the One Big Beautiful Bill Act established a temporary federal tax deduction to help reduce the tax liability of certain tipped workers.

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

Don't Take the Bait: Top Tax Scams in 2025

As tax filing season approaches, the IRS warns taxpayers to watch for scams that can cause identity theft, financial loss, or criminal penalties.

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

HOT TOPIC: AI Expectations Underpin the Economic Outlook for 2026

This article discusses economic forecasts for 2026 and the trends that are influencing them, including surging AI investment.

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

Lifetime Earnings

This calculator is designed to help you attach a dollar figure to your life’s work.

Cost of Retirement

Use this calculator to estimate how much income and savings you may need in retirement.

Savings Goals

How much do you need to save each year to meet your long-term financial goals?

Home Affordability

Estimate of the maximum amount of financing you can expect to get when you begin house hunting.

bottom of page
Check the background of this financial professional on FINRA's BrokerCheck
Check the background of this financial professional on FINRA's BrokerCheck